Local SEO for Contractors: A No-Nonsense Guide

Search Engine Optimization (SEO) sounds fancy, but for a local contractor, it just means one thing: showing up on Google when a potential customer in your area needs your services.

The Three Big Things for Local SEO:

1. Your Website: Your site needs to be fast, work great on phones, and be packed with answers to your customers' questions. A blog with articles like "5 Signs You Need a Panel Upgrade" can really help bring people in.
2. Google Business Profile: This is the free listing that shows up on Google Maps. You need to fill it out completely, with correct info, lots of photos, and a steady stream of good reviews.
3. Mentions and Links: This just means having your business name, address, and phone number listed the same way all over the web on sites like Yelp and Angi. Getting links from other local businesses or groups also helps.

Focus on finding someone who can explain their process clearly and show you results, instead of just making big promises.